AT MOMENTS
OF CHANGE
Brand strategy, identity, and websites
for launches, pivots, and rebrands.
AT MOMENTS
AT MOMENTS
Brand strategy, identity, and websites
for launches, pivots, and rebrands.
Brand strategy, identity, and websites
for launches, pivots, and rebrands.
OF CHANGE
OF CHANGE
[ PARTNERSHIP ]
[ PARTNERSHIP ]
[ PARTNERSHIP ]
The strongest brands evolve with intention.
Whether you're starting something new or redefining what's already there, clarity creates momentum.
I bring strategy, identity, and web design together to support that process.
The strongest brands evolve with intention.
Whether you're starting something new or redefining what's already there, clarity creates momentum.
I bring strategy, identity, and web design together to support that process.
The strongest brands evolve with intention.
Whether you're starting something new or redefining what's already there, clarity creates momentum.I bring strategy, identity, and web design together to support that process.
[ PARTNERSHIP ]
The strongest brands evolve with intention.
Whether you're starting something new or redefining what's already there, clarity creates momentum. I bring strategy, identity, and web design together to support that process.
Selected
work
Selected
work
Selected
work
[SERVICES ]
[SERVICES ]
01
Foundation
Foundation
Foundation
For brands starting something new or defining direction for the first time.
For brands starting something new or defining direction for the first time.
For brands starting something new or defining direction for the first time.
Brand identity
Brand guidelines
Essential brand applications
Launch-ready asset package
File handoff
Inquire for Pricing
02
Brand & Website Build
Brand & Website Build
Brand &
Website Build
For brands ready to establish a strong presence from the ground up.
For brands with a clear direction, ready to build from the ground up.
For brands with a clear direction, ready to build from the ground up.
Brand strategy
Brand identity
Brand guidelines
Website design
Framer development
Inquire for Pricing
03
Repositioning
Repositioning
Repositioning
For existing brands that no longer
reflect where the business is going.
For existing brands that no longer reflect where the business is going.
For existing brands that no longer reflect where the business is going.
Brand audit
Identity redesign
Updated brand guidelines
Website redesign
Framer development
Inquire for Pricing
Let's build something meaningful.
Tell me about your project.
Let's build something meaningful.
Tell me about your project.
[ THE WALL ]
Specimen 04
40 × 60 cm
Archival pigment print Macro study. Found object, natural light, no editing.
2024
Specimen 04
40 × 60 cm
Archival pigment print Macro study. Found object, natural light, no editing.
2024
: Surface Tension
3840 × 2160 px
Blender, Cycles render Material study on refraction and edge diffusion. 14 iterations.
2025
: Surface Tension
3840 × 2160 px
Blender, Cycles render Material study on refraction and edge diffusion. 14 iterations.
2025
Science Confirms. Nature Provides.
9 × 5 cm · Duplex card, 600gsm ·
Edition of 1 · Duplex card, 600gsm · Blind emboss finish
2024
Science Confirms. Nature Provides.
9 × 5 cm · Duplex card, 600gsm ·
Edition of 1 · Duplex card, 600gsm · Blind emboss finish
2024
Bloom 002
3840 × 2160 px
Blender, Cycles render Procedural study
2024
Bloom 002
3840 × 2160 px
Blender, Cycles render Procedural study
2024
Project Archive, Vol. 01
18 × 24 cm
Offset print, perfect bound Two-volume print system documenting residential interiors by material, light, and spatial clarity.
2026
Deep Rest, Reishi
8 × 14 cm
hand print Single-ingredient label system.
2026
Deep Rest, Reishi
8 × 14 cm
hand print Single-ingredient label system.
2026
The Original Lab
38 × 42 cm
Nature built the first laboratory.
2026
The Original Lab
38 × 42 cm
Nature built the first laboratory.
2026
Bloom 001
4096 × 4096 px
Blender, geometry nodes Generative color study.
203
Bloom 001
4096 × 4096 px
Blender, geometry nodes Generative color study.
203
Lotus Flower Bme
50 × 50 cm
Archival pigment print Texture study. Surface, structure, repetition.
2025
Lotus Flower Bme
50 × 50 cm
Archival pigment print Texture study. Surface, structure, repetition.
2025
Fold, Istanbul - Exhibition Print
4-fold, offset printed
Printed guide produced for a temporary exhibition. Typography-first, no images. 2022
2020
Fold, Istanbul - Exhibition Print
4-fold, offset printed
Printed guide produced for a temporary exhibition. Typography-first, no images. 2022
2020
Still Life No. 3
12 x 6 inch C type hand print
Art direction and Brand Identity
2024
Still Life No. 3
12 x 6 inch C type hand print
Art direction and Brand Identity
2024
SCROLL/DRAG TO MOVE
[ ABOUT ]
[ ABOUT ]
I'm Sofia. Through Amid, I work with businesses launching, growing, and evolving - creating brands that reflect where they are today and where they're headed next.
These transitions often come with uncertainty, competing priorities, and important decisions. That's why I approach every project as a partnership, helping founders move forward with clarity through a thoughtful blend of strategy, identity, and web design.
I'm Sofia. Through Amid, I work with businesses launching, growing, and evolving - creating brands that reflect where they are today and where they're headed next.
These transitions often come with uncertainty, competing priorities, and important decisions. That's why I approach every project as a partnership, helping founders move forward with clarity through a thoughtful blend of strategy, identity, and web design.
Selected
work
[ THE WALL ]
Still Life No. 3
12 x 6 inch C type hand print
Art direction and Brand Identity
2024
Fold, Istanbul - Exhibition Print
4-fold, offset printed
Printed guide produced for a temporary exhibition. Typography-first, no images. 2022
2020
Lotus Flower Bme
50 × 50 cm
Archival pigment print Texture study. Surface, structure, repetition.
2025
Bloom 001
4096 × 4096 px
Blender, geometry nodes Generative color study.
203
The Original Lab
38 × 42 cm
Nature built the first laboratory.
2026
Deep Rest, Reishi
8 × 14 cm
hand print Single-ingredient label system.
2026
Project Archive, Vol. 01
18 × 24 cm
Offset print, perfect bound Two-volume print system documenting residential interiors by material, light, and spatial clarity.
2026
Bloom 002
3840 × 2160 px
Blender, Cycles render Procedural study
2024
Science Confirms. Nature Provides.
9 × 5 cm · Duplex card, 600gsm ·
Edition of 1 · Duplex card, 600gsm · Blind emboss finish
2024
: Surface Tension
3840 × 2160 px
Blender, Cycles render Material study on refraction and edge diffusion. 14 iterations.
2025
Specimen 04
40 × 60 cm
Archival pigment print Macro study. Found object, natural light, no editing.
2024
[SERVICES ]
01
Foundation
For brands starting something new or defining direction for the first time.
Brand identity
Brand guidelines
Essential brand applications
Launch-ready asset package
File handoff
Inquire for Pricing
02
Brand & Website Build
For brands ready to establish a strong presence from the ground up.
Brand strategy
Brand identity
Brand guidelines
Website design
Framer development
Inquire for Pricing
03
Repositioning
For existing brands that no longer
reflect where the business is going.
Brand audit
Identity redesign
Updated brand guidelines
Website redesign
Framer development
Inquire for Pricing